Don Beermato
Confidential Brief

Don Beermato enters the USA

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Feroz Harvest · 2026
Feroz Harvest The Brief
Commercial Brief · Confidential

1,500 stores in Mexico. Zero U.S. ecommerce.

1,500 stores in Mexico, no U.S. storefront. We build it.

Prepared for Don Beermato · Guadalupe, N.L.
Don Beermato
You bring the beer. The cup does the rest.
Original · Michelada · Mango Chamoy rim + tamarind stick Guadalupe, N.L. MX: 1,500+ points of sale
$0
Upfront cost to the brand — ever
0%
Brand Loyalty Bonus on U.S. gross revenue
0%
Consigned — yours until it sells
0
Days to Amazon live
01 · The Opportunity

America already drinks the michelada. It just buys it from a beer company, in a can.

Nobody sells the ritual. They only sell the can.

🍺
01

You Bring The Beer

The cup rides every beer instead of competing with it.

🌶️
02

It Films Itself

The pour is the content. The content is the product.

🔥
03

Sold Where The Meat Is

A carne asada accessory. That buyer is online in the U.S.

👥
04

Two Buyers, One Cup

Same cup, two doors.

Summer, tailgate and game day: the most predictable calendar in U.S. ecommerce.

02 · What We're Building

You already built the hard half. We build the other one.

The missing half is narrow and specific. We build it.

DBBrand SideDon Beermato
  • Product & the recipes
  • Production & quality control
  • Brand identity & creative direction
  • Mexico business (untouched)
  • Content creation support
  • FDA compliance (brand side)
  • Lots ready EXW Guadalupe
FU.S. Growth SideFeroz Harvest
  • U.S. legal & tax umbrella (our LLC)
  • U.S. Agent + importer of record
  • Laredo, TX warehouse + Amazon FBA
  • Amazon launch — brand-owned page
  • Own storefront + TikTok Shop U.S.
  • Content, SEO & customer service
03 · Operational Model

Consignment: stock moves first — but it stays yours.

Inventory positions ahead of demand — title stays with the brand.

1
Plan

Stock plan

Which flavors, how many cups.

2
Lote

EXW Guadalupe

Ready for pickup at the plant.

3
Frontera

Feroz importa

Pickup, crossing and import — on us.

4
Consignado

Laredo + FBA

Still your property.

5
Venta

Venta velocidad Prime

Any channel, domestic speed.

6
Pago

Cada día 15

EXW per cup sold + 5% BLB.

Right of return at any time. Insured end to end. FEFO by lot.

04 · Channel Strategy

Every digital channel, from zero — in phases.

One operational core behind every channel.

Day 0 — 30
Phase 1

Amazon Launch

Amazon FBAListings + brand storyFirst consigned lot
Day 30 — 90
Phase 2

Own Turf

DTC storefrontGoogle ShoppingTikTok Shop U.S.
Day 120+
Phase 3

Full Scale

Walmart MarketplaceMeta ShopFaire · digital wholesale
💻Ecommerce only — and that is deliberate.

Digital channels only. Wholesale only where the order originates in ecommerce.

Retail help once landed is a courtesy, not the scope.

AMarketplace engineAmazon · under the Feroz umbrella
  • Account launches under Feroz's LLC
  • Zero paperwork for Don Beermato
  • FBA: Prime delivery across the U.S.
  • Reviews strategy from day one
DBrand homeOwn storefront + social
  • English-first storefront
  • The Mixto sold as the try-all-three box
  • TikTok Shop U.S. — the pour leads
  • Email + remarketing
⚠️ Initial proposal only.
05 · Food Compliance

The cup is food. Compliance is yours — importing is ours.

Compliance is 100% brand-side. No lot crosses until it is ready.

🏭
01 · BRAND SIDE

FDA Registration

Brand responsibility — ready before lot #1.

🏷️
02 · BRAND SIDE

Etiqueta USA

English labels with Nutrition Facts — brand side.

🛃
03 · FEROZ SIDE

U.S. Agent + Import

U.S. Agent for FDA + importer of record.

📦
04 · FEROZ SIDE

En Nuestras Manos

Custody, lot control, FEFO — on Feroz.

Each flavor is reviewed on its own — full checklist at kickoff.

06 · Content & Organic Growth

The pour is the ad. You already shot it.

The machine already works. We point it at the U.S., in English.

3–5Daily outputWhat we create
  • The 90-second pour
  • 'Which beer wins?' — six beers, one cup
  • Carne asada & tailgate scenes
  • First-timer reaction
  • The legend of El Viejón, in English
SEOThe long gameOwn 'michelada kit'
  • 30–80 U.S.-targeted articles
  • 'michelada kit' · 'how to make a michelada'
  • 'chamoy rim' · 'tamarind stick'
  • 'tailgate michelada' — seasonal
  • Highly specialized SEO — constant niche searches
07 · Implementation Roadmap

A clear path from zero to scale.

DAYS 0 — 15

Research & FDA Prep

Shelf, pricing, entry review, compliance, lot #1.

DAYS 15 — 30

Amazon + Primer Lote

Amazon live Day 30.

DAYS 30 — 90

Lanzar y Aprender

DTC live Day 45, learn, optimize.

DAY 90+

Escala Total

Every channel, replenished.

See the full timeline in the Onboarding tab →

08 · The Partnership

How this works financially.

Aligned incentives, no hidden fees.

01

Modelo de compensación

Margin model on U.S. sales.

02

Bono de Lealtad del 5%

5% of gross U.S. revenue, monthly.

03

$0 por adelantado · pauta opcional

Content and SEO first — ads optional.

04

Consignación y retorno

Title stays with Don Beermato.

05

Exclusividad y plazo

Exclusive through Dec 31, 2026.

06

Marca y propiedad

The brand stays with Don Beermato.

09 · What's Next

Three steps to getting started.

1
Revisión

Revisar y alinear

Questions, clarifications, alignment.

2
Firma

Firmar el acuerdo

Exactly what's outlined here.

3
Arranque

Llamada de arranque

And we start building.

1,500 doors in Mexico. One missing storefront.

Let's make it profitable at scale.

↖ Dash checker — open the menu & preview your dashboard
Feroz Harvest International
Cultivating Dreams · Growing Across Borders · Harvesting Success
www.ferozharvest.com
Feroz Harvest International LLC
1510 Calle del Norte St. · Laredo, TX 78041
Frank González · Cross-Border Growth Architect
frank@ferozharvest.com · +1 956 608 0958
Armando Garza · Brand Expansion Specialist · Key Account Manager
U.S. Expansion · Don Beermato × Feroz Harvest · Confidential · 2026
01 / 11
Mockup · Nothing is final until signature
Onboarding · Roadmap

The Gold Map: 30 days to Amazon live.

15 days research + FDA prep, Amazon live Day 30.

Phase 1 · Research + FDA
Day 0–15
Demand · pricing · brand-side FDA compliance
Phase 2 · Build Sprint
Day 15–30
Amazon + first lot Guadalupe → Laredo → FBA
Phase 3 · Launch & Learn
Day 30–90
DTC live Day 45 · content · creators · reviews
Phase 4 · Full Scale
Day 90+
TikTok Shop · Walmart · replenishment cycles

Gold Map · Gantt

Six-month view · Day 0 = agreement signature
Workstream
Month 1
Month 2
Month 3
Month 4
Month 5
Month 6
Phase 1 · Research + FDA Prep (Days 0–15)
Demand & keywordsWhat the U.S. michelada buyer searches for
Competition & U.S. pricingCanned cheladas vs. cups
FDA compliance ready (brand side)Registration + labels + formulation — gate for lot #1
Phase 2 · Build Sprint (Days 15–30)
Amazon account + listingsUnder the Feroz LLC
First consigned lotEXW Guadalupe → border → Laredo, TX
FBA inboundPrep + shipment into Amazon
Own storefront (DTC)English-first · the legend of El Viejón
Phase 3 · Launch & Learn (Days 30–90)
Content production3–5 pieces daily · ongoing
∞
Creator outreachUGC seeding
SEO foundation30–80 U.S.-targeted articles
Reviews & optimizationChannel performance review
Phase 4 · Full Scale (Day 90+)
TikTok Shop U.S.The pour leads · once content has traction
Walmart MarketplaceSecond marketplace engine
Replenishment cycle 2Sized on real sell-through data
Faire · digital wholesale24-packs · ecommerce-originated orders only
eval.
Growth & content Channel launches Full scale Conditional / to evaluate Milestone
Mockup · Sample data — live feed once we're operating

Consigned inventory.

Every cup tracked — and yours until it sells.

Ready EXW · Guadalupe
10,800
cups available at origin
In transit · border
2,592
insured · Guadalupe → Laredo
Consigned · Laredo + FBA
12,240
Don Beermato property · sale-ready
Sold · 30 days
6,480
▲ 26% cups · vs previous month

Pipeline flow

Where cups are right now
🍅
10,800
Guadalupe, N.L.
EXW · brand plant
🚚
2,592
In transit
insured · 240 km to the border
🏬
4,464
Laredo, TX
customs cleared · consigned
📦
7,776
Amazon FBA
consigned · Prime-ready

Stock by flavor · 3 SKUs

Counted in cups — the cup is the only thing that is ever consigned.
SKUFlavorProfile GPETransitLaredoFBA CoverageStatus
DBM-ORIEl OriginalTomato-clam · sweet & spicy4,3201,0801,8003,240Healthy
DBM-MICMicheladaSpicy · sour · salty · house spices3,6008641,5122,592Watch
DBM-MANMangoMango · chamoy · chile2,8806481,1521,944Healthy
Total cups 10,8002,5924,4647,776 12,240 consigned · 25,632 total

4,464 + 7,776 = 12,240 consigned · 25,632 total cups.

Pack configurations · how the cups get sold

Five offers, three cups. Nothing is counted twice.
OfferContents ListPer cup Channel
Single Cup1 cup · any flavor$4.99$4.99Amazon · DTC
6-Pack6 cups · one flavor$19.99$3.33Amazon · DTC · TikTok
Mixto 6-Pack2 Original + 2 Michelada + 2 Mango$19.99$3.33DTC · TikTok
12-Pack12 cups · one flavor or mixto$35.99$3.00Amazon · DTC
24-Pack24 cups · one flavor or mixto$62.40$2.60Faire · Amazon Business — digital wholesale only

The Mixto is a box, not a product. It never gets its own stock row.

Mockup · Sample data — channels connect as they go live

Sales & channels.

One core, many channels.

Gross revenue · MTD
$22,500
▲ 29% vs last month
Orders
900
▲ 23% vs last month
Avg. order value
$25.00
$22,500 ÷ 900 orders · 7.2 cups/order
Loyalty bonus accrued
$1,125.00
5% of U.S. gross · this month

Revenue trend

Weekly U.S. gross · last 4 weeks sum to $22,500
$7.5k$6.0k$4.5k$3.0k W1W3W5W7W9W11

W9–W12: $4.8k + $5.4k + $5.9k + $6.4k = $22.5k.

Cups sold by flavor

Cups sold · this month
🍅
El OriginalTomato-clam · the flagship
2,700
🌶️
MicheladaSpicy · sour · house spices
2,340
🥭
MangoMango · chamoy · the TikTok door
1,440

2,700 + 2,340 + 1,440 = 6,480 cups · $3.47/cup blended.

Revenue by channel

This month · sums to $22,500 gross
📦
Amazon FBAMarketplace · Phase 1
$13,500
60%
🛒
Own storefrontDTC · Phase 2
$4,950
22%
🎵
TikTok Shop U.S.Social commerce
$2,700
12%
🔍
Google ShoppingMerchant Center
$1,350
6%
🏪
Walmart MarketplacePhase 3
—
0%
📱
Meta ShopPhase 3
—
0%
🧺
Faire · Digital wholesalePhase 3
—
0%

Every line above is an ecommerce channel.

Recent orders

All shipped domestically from consigned stock
OrderChannelProductCityTotalStatus
#US-5240Amazon FBAEl Original · 6-PackSan Antonio, TX$19.99Delivered
#US-5239Own storefrontMixto · 12-PackLos Angeles, CA$35.99Shipped
#US-5238TikTok ShopMango · 6-PackHouston, TX$19.99Delivered
#US-5237Amazon FBAMichelada · 12-PackPhoenix, AZ$35.99Delivered
#US-5236Amazon FBAEl Original · Single CupDallas, TX$4.99FBA processing
#US-5235Own storefrontMixto · 6-PackChicago, IL$19.99Delivered